Garden City, New York, USA, August 8, 2026
Pulse Health has announced the launch of Pulse Media, a new precision healthcare professional (HCP) advertising platform designed to help pharmaceutical brands reach targeted healthcare audiences while connecting digital media campaigns with broader omnichannel engagement strategies. The new offering expands Pulse Health’s cloud-based engagement capabilities for the life sciences industry by integrating targeted media activation with CRM, marketing automation, audience segmentation, and analytics through its Pulse Engagement Cloud. The company said the platform was developed in response to growing demand from pharmaceutical marketers for a more connected approach to HCP engagement, allowing brands to manage media and downstream interactions through a unified technology ecosystem.
Pulse Media Targets Healthcare Professionals With Precision
Pulse Media is designed to enable pharmaceutical marketers to reach healthcare professionals based on specific audience characteristics, including NPI, medical specialty, geography, healthcare account, and defined audience segments. According to Pulse Health, the platform is intended to move beyond conventional digital advertising models that primarily focus on impressions and clicks by connecting media activity with subsequent engagement across other communication channels. This approach allows pharmaceutical brands to coordinate advertising with email, CRM activities, marketing automation, and other engagement initiatives. Pulse Media is positioned to support a range of life sciences marketing activities, including brand awareness, treatment education, webinar promotion, account-based marketing, product launches, message reinforcement, and sequential HCP engagement. By bringing these capabilities together, the platform aims to help pharmaceutical organizations create more consistent and measurable communication throughout the HCP engagement journey.
Integrated Omnichannel Engagement Supports Campaigns
The launch of Pulse Media builds on Pulse Health’s existing experience in pharmaceutical CRM, marketing automation, field force support, targeted email, and omnichannel engagement. The company said customers increasingly sought a single partner capable of managing both media activation and subsequent engagement rather than relying on multiple disconnected vendors. Pulse Media therefore integrates directly with the Pulse Engagement Cloud, providing pharmaceutical marketers with a centralized environment for planning, executing, and measuring campaigns. The connected system combines audience activation, digital media delivery, CRM, marketing automation, real-time analytics, and audience segmentation. Pulse Health said this integration can allow marketers to identify relevant HCP audiences, deliver targeted messages, follow up through coordinated channels, and evaluate campaign performance. The company cited results from a recent omnichannel campaign that combined targeted HCP media with follow-up email engagement, reaching 5,277 targeted HCPs, with a 26% email open rate, 13% click rate, and 51% click-to-open rate.
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Pulse Health said Pulse Media represents an expansion of its technology portfolio for pharmaceutical and healthcare organizations seeking more precise and measurable HCP engagement. Brooke Alovis, Chief Operating Officer of Pulse Health, described the platform as a natural evolution of the company’s existing engagement capabilities and highlighted customer demand for integrated pharmaceutical marketing solutions. The platform is intended to help brands coordinate multiple engagement channels while improving visibility into campaign performance and optimization opportunities. Alongside Pulse Media, the company’s broader portfolio includes HCP data licensing, field force support, sample management, creative services, CRM, marketing automation, and strategic consulting solutions. The expansion reflects the increasing importance of data-driven and coordinated digital engagement within pharmaceutical commercialization strategies. By combining precision audience targeting with downstream engagement and analytics, Pulse Health aims to provide pharmaceutical marketers with a more unified framework for reaching healthcare professionals and measuring campaign impact. The company’s latest offering is particularly relevant to the evolving life sciences technology and pharmaceutical marketing ecosystem, where personalized communication, audience segmentation, and measurable engagement are increasingly important components of commercial strategy.
Source: Pulse Health press release
