EWING, N.J., August 19, 2025 — TheraBreath™, the best-selling alcohol-free mouthwash brand in the U.S., has introduced a new alcohol-free, fluoride-powered toothpaste line featuring three dentist-formulated variants—Healthy Gums, Deep Clean, and Whitening—designed to deliver epic freshness and clinical oral care efficacy..
The new toothpaste leverages stannous fluoride, a clinically validated agent known for reducing plaque, gingivitis, and bad breath via dual antibacterial and remineralization properties. Each variant targets specific oral health needs—gum care, deep cleaning, or stain removal—offering consumers a choice backed by scientific formulation.
As a consumer oral hygiene product, the toothpaste complies with FDA’s OTC monograph requirements for fluoride-containing formulations. The clinically tested ingredients and safety standards align with current regulatory frameworks, reinforcing the credibility of its market entry.
By entering the toothpaste aisle, TheraBreath expands its oral-care footprint from rinses into daily brushing routines. The launch opens broader retail distribution—including online platforms and key retailers—providing brand extension into a high-volume segment of preventive dental care.
Consumers benefit from a gentle, alcohol-free brushing experience that does not compromise on dental protection. The product is ideal for those with mouth sensitivity or dry mouth, offering a premium, refreshing alternative that complements existing oral care routines.
The introduction supports public health goals by encouraging the use of fluoride for cavity prevention in a consumer-friendly format. It highlights the importance of evidence-based OTC products in preventive dentistry and the need for policies that drive accessible innovations in daily oral healthcare.
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The launch of this alcohol-free, fluoride-enabled toothpaste marks a strategic evolution in oral care—delivering clinical effectiveness with enhanced sensory appeal. By marrying science-backed ingredients with user comfort and daily utility, the new line strengthens the brand’s role in preventive dentistry and modern healthcare routines.
Source: TheraBreath Press Release
